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    Postscript AI

    Postscript AI

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    Drive More Revenue, Faster with Postscript AI

    Powerful AI features that are constantly working to put more money in your pocket.

    Brands already using Postscript AI:
    Dr. Squatch, True Classic, Ridge, Caraway, Groove Life

    Postscript AI Includes the following 3 features:

    1. Brand Center

    Take advantage of AI without losing control over your brand voice. Brand Center is the gateway to all Postscript AI features

    In ecommerce, your brand is your biggest asset. That’s why we give you control over your brand voice preferences through Brand Center. It allows you to train the AI models on your unique brand voice and review AI-generated copy examples to make sure they are on-brand.

    “Postscript’s Brand Center immediately impressed me. The intuitive inputs allow us to tune the AI to our preferences, giving us complete confidence and control over the messages that we send with it. I predict that this is the future for DTC marketers everywhere—AI powered by Brand Control.”
    — Connor MacDonald, CMO, Ridge

    How Brand Center Works

    • Train the AI on your unique brand voice
      AI is only as good as the data you train it on. Direct and train the AI model to inform and adopt your brand voice across multiple Postscript AI features.

    • Review copy before messages are sent
      Preview AI-generated copy with multiple opportunities to fine-tune your brand voice and provide feedback to the AI before messages are sent.

    • Make adjustments as needed
      Seasons and branding change over time. Ensure your brand voice is consistently represented by updating Brand Center as your business evolves.

    2. Infinity Testing

    Optimize messages at superhuman speed and complexity

    Stop running one A/B test after the other, without ever actually knowing if you’re sending the best possible message. With Infinity Testing, you can test hundreds of on-brand variants in a fraction of the time—and drive incredible results.

    Infinity Testing Campaigns: Infinity Testing in campaigns uses predictive analytics and generative AI technology to create, test, and learn from multiple message variants within a set timeframe. Once testing is complete, the best-performing message is sent to remaining subscribers, maximizing revenue effortlessly. Driving on average 38% lift in EPM for Campaigns.

    Infinity Testing Automations: Infinity Testing in automations combines predictive analytics and generative AI technology to generate and test thousands of on-brand message variants that evolve over time. It's continuously optimizing your messages to increase revenue. Driving on average 20% revenue lift for Automations.

    “I don't see how it could lose. I mean, just one static message compared to constant iteration of different messages that evolve with performance. I think Infinity Testing is probably the future of SMS. So, yeah, I'm stoked.”
    — Adam Hutton, Associate Director of Owned Media, True Classic

    3. Conversation Intelligence

    Unlock valuable insights about your customers and business

    There’s no better customer research than 1:1 conversations with shoppers both pre and post purchase. With SMS Sales, you can engage with tens of thousands of shoppers each month. Now there’s a way to turn that data into valuable insights for marketing and CX.

    Groove Life Loves Postscript
    “Conversation Intelligence gives my team the ability to audit topics quickly and view specific conversations with customers. This launch is definitely an improvement and makes me excited to see how it evolves over time, providing us with a better experience, as well as clarity into the data.”
    — Mandy Scott, CX Manager, Groove Life

    Conversation Intelligence Features

    • Filter down to the right content
      Use conversation filters and insights tags to pull up conversations relevant to a specific topic of interest.

    • Scan conversation summaries
      At a quick glance, scan AI-written conversation summaries and dive into the full thread when needed.

    • Follow conversation trends
      See how conversation topics change over time as you adjust your marketing and CX programs.

    How Dr. Squatch Uses Postscript AI to Drive Double-Digit Revenue Lift

    Dr. Squatch isn’t just an early adopter of SMS—but an innovator in the space. SMS is already their number one revenue-driving platform on the lifecycle side. When they joined the Postscript AI beta, they weren’t sure if AI could drive a significant amount of revenue on top of their already top-performing program. The results speak for themselves.

    11% Lift on Earnings per Message for Abandoned Cart flows
    +$80k Total AI-generated revenue during beta

    “We're seeing double digits in terms of conversion rate and revenue per recipient compared to our control in the holdout groups. It's really amazing to get those kinds of significant results with almost no time invested on our end.”
    — Andy Hamm, Senior Marketing Manager, Lifecycle, Dr. Squatch

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